Quality may pull users in, but the auditor watches conversion. IBM's generative-AI 'book of business' grew from $5B to $12.5B across 2025 — inception-to-date signings, mostly consulting — while Consulting revenue grew 0.4%. Accenture booked $5.9B in fiscal 2025 guiding 2-5% growth amid an $865M restructuring. Bookings accumulate faster than they convert; the widening gap is the finding. The income statement is the only scoreboard that can't be re-labeled.